Pronto is a word that has been used by several cultures with varying meanings, but each translation of the word felt appropriate for the services that we are offering: In North American culture, the word Pronto means promptly or immediately. This was fitting as our goal is to provide prompt, timely financial information to our clients. In Italian culture, instead of answering a phone and responding “Hello?”, it is typical to answer the phone with “Pronto”. In this instance, Pronto means “Ready”. This was perfect for us, as we strive to become a consistently dependable service that is there and ready for…

Running a business and managing your cash flow is hard and we get that! So why would we contribute to that stress by issuing you fluctuating, periodic bills that you have no way to budget for? Value pricing is the solution to that. Your external bookkeeper should not be rewarded with an hourly billing rate that earns them more money for being inefficient at their job. Similarly, a bookkeeper on payroll is incentivized to inflate time spent on bookkeeping duties in order to justify a higher pay-cheque with overtime. With our value pricing model, you are agreeing to a monthly fee that aligns…

Typically, the first month or two will involve a lot of communication and gathering of information. During the on-boarding process we are trying to accomplish several things all at once: Learn how your existing bookkeeping processes work and insert ourselves into these processes. Identify areas in your processes that could be improved or more efficient. Gain as much information and understanding about your business as possible. After that initial learning period, we will have a much clearer definition of what duties we will be performing and which will need to remain in-house. The goal by month two to three is to be able to…

For most business owners, it comes down to one thing: Price. What does an internal CPA, CA cost an established company? Easily $80,000 (plus benefits) as a minimum for a full-time employee. What does a CPA, CA for-hire cost from Pronto? Significantly less! Even with the Large bookkeeping package combined with VCFO service reporting, you’re looking at roughly 25% of the cost that you’d incur by hiring a designated CPA full-time. The deficiency that we hope to address is that many businesses don’t require a full-time CPA, CA at their current size; and most CPA, CA’s aren’t looking for 4-6 part-time jobs…

An internal accountant/bookkeeper has a physical presence in your office. They can answer phone calls, follow up on receivables and gain inside knowledge of your business. They can bring in donuts to the office to boost morale, which to be honest; we know can be an absolute game-changer on the toughest of days for some businesses and their teams. We do not pretend that we can do all of these same things. What won’t we do? Handle customer relationships via receivables collection calls and emails. Physically sit in your office and greet customers/vendors all day. What will we do? The things we excel…

Pronto does NOT outsource any of their work to foreign countries. While outsourced labour is a huge advantage to our competitors at this point in time, we understand that a lot of our clients value their privacy and security and are uncomfortable with the use of discounted overseas labour. As a result, we may not be able to offer our services at the same prices as some of our competition, but we can proudly say that you will be working with an entirely Canadian team of professionals at all times!

Traditional bookkeeping services are heavily focused on the past. You drop off your most recent quarter of paperwork and by the end of December, you might be able to see how your company did from July to October. And in our experience, there is a wide range of quality out there… Pronto thinks you deserve better. It’s hard to make the right business decisions without timely, accurate reporting. So we leverage technology to make that possible. With our suite of applications, we can have nearly real-time reporting available to you. And as certified CPA, CA’s you can be assured that your…

As a professional accountant who has worked with a variety of different accounting software, we can wholeheartedly say that we have seen no better combination of products. While cloud accounting solutions definitely do not suit every single type of business (manufacturing companies, we are referring to you here!), there have been leaps in the capabilities of cloud applications over the past decade. Simply stated, we live in the age of information. And cloud accounting solutions leverage this data to make the bookkeeping process easier and more timely. In our experience, no cloud based accounting product has the same level of…

A lot of people assume that by using a cloud accounting software solution, their data is fully backed up at all times and cannot be corrupted. WRONG! While these cloud providers retain backups of your most current data at all times, your data is not protected from any sort of corruption induced by hackers, server failures or data entry errors by your staff. How do we protect you from these issues? Rewind! Every Pronto Books subscription service includes the Rewind.io backup service. What does this mean? It means that we maintain live backups of your data daily. If a server goes…

Yes. Safer than ever. Some people are worried that by backing up data to the cloud, they lose ownership rights to their documents. Not with Pronto. We understand that as business of the information age, your business activities are entirely private and of nobody else’s business. The applications that we work with use top-tier security measures to ensure the safety and confidentiality of your data.